In Forza setting a fastest time will get you up the rankings. On the web it's a whole different story.
SEO or Search Engine Optimization is a method of making sure you are as close as possible to the top of the first page of any search engine (google, bing etc). Why is this important? Well, essentially, you have a web page to get noticed don't you? Duh! Being first doesn't hurt.
There are many, various, cunning ways to do this. Just search 'basic SEO techniques'.
For me, alongside some of the more obvious named ones, I think I'll be organising a sitemap and I'll definitely be trying ALT Tag Optimization in my images from now on, being a
digital artist and all.
Business Insider website defines the importance of a sitemap as:
Adding a site map -- a page listing and linking to all the other major
pages on your site -- makes it easier for spiders to search your site.
"The fewer clicks necessary to get to a page on your website, the better," advises
marketing vox.
ALT Tag Optimization is embedding information into the html for your pictures - useful as the bot things like to look for text and still struggle with images - being a digital artist means that pictures are important for me. The better I have them linked, the higher up the SEO rankings I'll be.