Tuesday, 7 August 2012
Why WITT? Why Now?
After over two decades in typography and print and design I had basically had enough of doing the same old stuff, day after day. That and I could see the end of a lot of print firms coming faster than retirement.
New media and especially the advent of tablets has brought a massive change to the print industry over the past few years. More and more businesses are moving to web based ways of getting their brand and message across. Why print a DLE brochure which is out of date the moment it is printed when you can have a web page that looks better, will never be out of register and can always be updated with new information?
The writing is no longer on the wall, it's on the screen.
That's why I'm at WITT.
The choice to learn and educate myself, the first time I've been at school since I was in the Sixth Form, has opened up new options and gotten me interested and reinvigorated in design. Film and TV and animation are a blast. Definitely something I'm pursuing with glee.
I've seen myself as a digital artist for some years now. This is just the next step.
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Fantastic intro - really helpful and interesting :)
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