Launching a gallery and introducing a conundrum

  I work in pretty large scales (up to 12,000 pixels wide x 300dpi) so I have always had an issue getting my art online. It works best as massive framed canvas prints, but cost being what it is I only print on request for these.

  In the past few years I have taken to HD animation of my work to get it across (another reason I am at WITT - self-teaching will only get you so far). Using this method I can zoom into work to get the detail out, the RGB works great with the colours and the pieces  move, flow and coalesce . How I see them in my mind's eye anyway.

  Working in HD digital animation also has the advantage of making my art accessible, culminating in three shows at various "Festival of the Lights" at Pukekura Park, some gallery exhibitions, Sticky Filth use one as a moving backdrop and I've done trippy animations for a couple of nightclubs in AK and Welly.

To get around the scale issue I have included details of the works.

Enjoy.

GALLERY LINK

SEO - sell yourself for rankings (abatnz, digital art, digital art, digital art, digital, art, art digital, art, digital .....)

In Forza setting a fastest time will get you up the rankings. On the web it's a whole different story.

SEO or Search Engine Optimization is a method of making sure you are as close as possible to the top of the first page of any search engine (google, bing etc). Why is this important? Well, essentially, you have a web page to get noticed don't you? Duh! Being first doesn't hurt.

There are many, various, cunning ways to do this. Just search 'basic SEO techniques'.

For me, alongside some of the more obvious named ones, I think I'll be organising a sitemap and I'll definitely be trying ALT Tag Optimization in my images from now on, being a digital artist and all.

Business Insider website defines the importance of a sitemap as:

Adding a site map -- a page listing and linking to all the other major pages on your site -- makes it easier for spiders to search your site.
"The fewer clicks necessary to get to a page on your website, the better," advises marketing vox.

ALT Tag Optimization is embedding information into the html for your pictures - useful as the bot things like to look for text and still struggle with images - being a digital artist means that pictures are important for me. The better I have them linked, the higher up the SEO rankings I'll be.

Why WITT? Why Now?

After over two decades in typography and print and design I had basically had enough of doing the same old stuff, day after day. That and I could see the end of a lot of print firms coming faster than retirement.

New media and especially the advent of tablets has brought a massive change to the print industry over the past few years. More and more businesses are moving to web based ways of getting their brand and message across. Why print a DLE brochure which is out of date the moment it is printed when you can have a web page that looks better, will never be out of register and can always be updated with new information?

The writing is no longer on the wall, it's on the screen.

That's why I'm at WITT.

The choice to learn and educate myself, the first time I've been at school since I was in the Sixth Form, has opened up new options and gotten me interested and reinvigorated in design. Film and TV and animation are a blast. Definitely something I'm pursuing with glee.

I've seen myself as a digital artist for some years now. This is just the next step.